We didn't build one storefront and reskin it. We built eight complete, living stores — each a different world in palette, type, motion and feeling — all selling the same real collection through the same full shopping experience. Step inside any of them below. Then pick the world that feels like Hayu.
Pick a world; it loads live below. Scroll and click inside it like a customer would — then flip between desktop and phone.
This is the real, live site embedded in the page — not a picture. Try the collection, open a piece, add to bag.
Every world runs on the same commerce core, so behaviour is identical and there's a single source of truth. The difference between them is entirely the design — never the substance.
The full range of real products across five categories, each with real photography, sizes, stock and sale pricing.
Browse, product pages, bag, coupons and checkout — wired end to end, ready for live payments.
Customers can save pieces, keep a bag between visits, and sign in to a personal account.
Each site installs to a home screen like an app, and is built mobile-first from the first pixel.
Served from a global edge network, so it opens quickly wherever the customer is.
Every page is unlisted and blocked from search while it's a preview — nothing is public until you say so.
This is the walk-through to do live in the meeting. It works the same way on every world, on desktop and on a phone.
Open the home world or the collection grid; filter by category.
Click any product to open its own page.
Hover the image to magnify and inspect the fabric; tap to enlarge on mobile.
Pick a size — sold-out sizes are shown but disabled.
The bag slides in with the piece and its size.
Enter HAYU10 for 10% off; the total updates live.
Runs the full flow — payments switch on when the boutique goes live.
Preview any world in the stage above, or open the full live site in its own tab. No two share a palette, a typeface or a layout.
Open two very different worlds side by side — say The Dream and The Gallery. Same house; two completely different feelings. This lands the core idea instantly.
On one site: open a piece → hover to zoom the fabric → choose a size → add to bag → apply HAYU10 → checkout. This proves it's a real store, not a mockup.
Flip the stage above to Phone, or open it on a real phone — the same journey works. Modest fashion sells on the phone; this is built for it.
Everything else — live payments, her real contact details, her founder's note, Instagram — switches on from the world she chooses.
Nothing here is needed for the demo — this is what happens once she chooses a world and we go live.
Real card checkout switches on in place of the showcase message — orders, receipts and tracking follow.
WhatsApp, Instagram, contact and a founder's note — left blank now, filled in once chosen.
Final campaign imagery swapped in before launch — which is why previews stay unlisted for now.
Point it at the real Hayu Modest address and lift the search block — the world goes public.